Wednesday, December 25, 2019

Overconsumption in America Essay - 1063 Words

nbsp;nbsp;nbsp;nbsp;nbsp; According to our reader, quot;there seems to be an inverse relationship between GDP and the quality of life. The more GDP grows, the more the quality of life deteriorates. This made me think about how much Americans waste food and natural resources. For example, FOX had a show, where people tried to out eat each other. The glutton and wastefulness was appalling, and at the same time, entertaining to some. nbsp;nbsp;nbsp;nbsp;nbsp;Theres an epidemic sweeping the country. Its not your typical virus, but rather a /highly contagious disease of epidemic overconsumption, and the symptoms include compulsive shopping, high debt, overwork, inability to delay gratification, a sense of entitlement,†¦show more content†¦Even that has changed. in class, the subject of SUVs has been discussed. Even if Americans have changed to more gas-efficient cars, this trend is changing. Who would have thought in these delicate environmental times that the public could be sold a popular mode of transport. On the news recently, it was stated that SUVs use one-third more fuel and creates 75 per cent more pollution than ordinary cars? And who would have guessed that the average fuel efficiency of US cars in the year 2001 would be less than in the hog-car days of the 1950s and 1960s? Environmentalists have calculated that the SUV fad has caused Americans to waste 70 billion gallons of gasoline in the past 10 years - an immense price for an outdoorsy image. What is absurd, is that the majority of SUVs are in big cities - not in the country, where SUVs can be useful. But, SUVs are not the culprit. We all hear it, quot;Guns dont kill people, people kill people.quot; Just like this, people waste energy, and we should be responsible for the power we use. After doing a lot of web surfing, these are a fe w of the statistics that i was able to find. These statistics are important to find and use, because if we do not understand/know the depth of the problem, individuals will not want to make changes in our affluenza. nbsp;nbsp;nbsp;nbsp;nbsp;Americans consume more materials and energy per person than any otherShow MoreRelatedThe Effects Of Food On Our Environment, The Economy, And Our Overall Health1487 Words   |  6 PagesHowever, what could be wrong with eating? It was not until I was talking to my grandmother that I became aware of the problem of overconsumption. My grandmother, who is originally from the Dominican Republic, has never seen so much food on one plate. She was surprised when she saw the big food portions served in the United States compared to her native country. Overconsumption of food has progressively become worst over the past few years. This problem is not only affecting the population by causingRead MoreFood And Food Waste1080 Words   |  5 Pagesbecome of great concern throughout recent years. It is estimated that 50 percent of all globally produced food is wasted. (Barthel, Macnaughton, Parfitt, 2010). Contrary to this, there are 42.2 million people who live in food insecure homes in America alone (USDA, 2015). How do people go hungry when there is so much food that is just being wasted? To know this, it is important to first understand why food is being wasted. The idea to consume beyond normal levels of need comes from various environmentalRead MoreLifeboat Ethics : Saving The World By Stripping Morals Doesn t Float1447 Words   |  6 Pagesresponsibilities are incorrectly placed. One of these rebels is Alan Durning who presents his argument in his essay â€Å"Asking How Much is Enough.† Durning argues that overpopulation does not threaten the world’s resources. He believes the real culprit is overconsumption by the rich. Joseph K. Skinner is another rebel who argues against Hardin in his essay â€Å"Big Mac and the Tropical Forests.† Skinner argues that wealthy nations, including the United States, are responsible for the world’s resource problem becauseRead MoreUrban Sustainability And Its Impact On The Environment1597 Words   |  7 PagesAnother issue itizens living in developed, urban areas (especially in North America) have is overconsumption. With so many resources available, it is not hard to imag ine that individuals with the means can consume as much as they want. The consequences of overconsumption are detrimental, and it is an issue that needs to be addressed seriously in order to reduce environmental impact in cities and communities. Overconsumption leads to ecological overshoot and resource depletion, and is not a model theRead MoreHardin Durning Skinner Essay Draft 21480 Words   |  6 Pagesflaws with Hardin’s essay, wrote on what he thought about the topic that Hardin has brought to his attention. In Durning’s essay, Asking How Much Is Enough, he argues that it is not overpopulation that is depleting the earth’s resources, but overconsumption of the resources by the wealthy population. The arguments in Durning’s essay makes the reader realize that the way Hardin uses the metaphorical lifeboat to persuade his readers into thinking the same thing as he does and shows that Hardin wronglyRead MoreThe Global Issue Of Population Growth960 Words   |  4 PagesBeyond a doubt we urgently need to address the devastating global issue of population growth in the United States America before we destroy our planet. We are facing many devastating economic problems, such as pollution, global warming, education, but the most critical is overconsumption. Overpopulation is a huge problem in the United States of America, which is causing us to run out of natural resources. The human race is already too large and is destroying the natural systems that support us. ThereRead MoreFood Waste By Tristram Stuart1273 Words   |  6 PagesTristram Stuart, a famous English author and campaigner, once said, â€Å"We are wasting our land to grow food that no one eats.† In other words, the author means that we are growing food which is becoming a waste. This is the result of society’s overconsumption. In Karim Chronbog’s presentation â€Å"Food Waste†, he talks about how Americans are wasting so much food that their w aste can feed so many hungry people around the world. Chronbog reveals that forty percent of the food is not even eaten. He pointedRead MoreThe Global Issue Of Population Growth979 Words   |  4 PagesBeyond a doubt we urgently need to address the devastating global issue of population growth in the United States America before we destroy our planet. We are facing many devastating economic problems, such as pollution, global warming, education, but the most critical is overconsumption. Overpopulation is a huge problem in the United States of America, which is causing us to run out of natural resources. The human race is already too large and is destroying the natural systems that support us. ThereRead MoreEffects Of Population Growth Of India947 Words   |  4 Pagesoccurs at a steady rate, a rising population also causes deflation of a countrys currency and lowers costs of goods. From scouring the internet one can also find that overpopulation isn’t the biggest problem fa cing countries, when in fact it is overconsumption of resources. If a country produces many kids what will happen to them in the future? They will grow up and will help the economy by joining the workforce and becoming members of the working class. The opposite happened in Japan, their populationRead MoreThe Effects Of Overpopulation On The Environment1400 Words   |  6 Pagesdecreased by 30% within the last 50 years. Fresh water supply is a major problem within developing countries, specifically Africa, South America, and Asia. However, water supply issues can also be found in urban areas, like Beijing. This rapid use of fresh water is termed as overconsumption. Overconsumption is directly related to overpopulation. An example of the overconsumption of fresh water is corn; corn requires 5 million liters of water per hectare (Pimentel 2006:155-161). Water pollution is a critical

Tuesday, December 17, 2019

How Do Search Engines Work - 1125 Words

Introduction: This report relates to the topic of security of information. Information can easily be transported through multiple online platforms, resulting in personal information being able to be accessed by the public on websites such as Google. This report will identify the issues that can occur, implications and strategies for solving these issues. How And Why This Happens: how do search engines work Google and the internet work together to generate links in the Google search engine so that people are able to access and find what they are looking for more easily. However, Google itself does not have the power to keep or delete files. The links featured on Google relate back to information hosted on websites that Google provide links to (DeleteMe, 2016). Once the source of information is no longer available, it is no longer featured in the Google search engine results. Google has the largest growing collection of personal data from individuals regarding the content they create and view, search history, websites visited and Ads people have viewed. Online tools really aren t free. We pay for them with micropayments of personal information, says Greg Conti† (PCWorld, 2016). Potential Issues: Google receives requests on a regular basis from law enforcement and courts worldwide for the purpose of solving criminal activity, and records all user s information and how they use the internet for this purpose. Requests from law enforcement for users data increasesShow MoreRelatedRole of Search Engines in Modern Technology Essay656 Words   |  3 Pagesother is search engines. Search engines are part of the reason the web is growing so rapidly. Search engines have many capabilities from using key words or phrases to find what you are looking for to using general statements to browse the web. But what exactly is a search engine? Search engines are huge databases of web page files that have been assembled automatically by machine. There are two types of search engines. One type is the individual search engine. This type of search engine compilesRead MoreEssay On DIY SEO1079 Words   |  5 PagesIncrease Your Search Engine Rankings Statistics show that 93% of online experiences begin with a search engine and 75% of users never scroll past the first page of search results. So how do you get your website to show up on that covetable first Google search page? Search Engine Optimization (SEO) helps search engines find sites. If you aren’t using SEO, then it’s likely search engines are not finding your website. This means customers can’t either. What is SEO and how can it help increase search rankingsRead MoreSearch Engine Optimization ( Seo )1430 Words   |  6 PagesSearch Engine Optimization (SEO) is one of the hottest topics in marketing, the use of keywords and key phrases drive quality visitors to your site through search engine hits. For this assignment, you will discuss the importance of SEO and the various ways it can be utilized, in addition include how to measure your success or failure of your efforts. Search Engine Optimization (SEO) is the must do step to remain competitive on the web when you want to maximize a website’s placement in search engineRead MoreDiscussion 3 4831 Words   |  3 Pagesa plain language search is D. How do I change a flat tire? 3. NoodleTools is a website that B. provides educational tools, software, and information for students. 4. Using a minus (-) sign in your search indicates that B. the word should be excluded from your search. 5. Examples of common search engines used for research include B. Google, Bing, and Yahoo. 6. Which of the following questions do you not need to ask in order to help determine the suitability of a source? D. How many images are includedRead MoreWebsite Development Services : Looking For Professional Website Developer Essay1178 Words   |  5 PagesDeveloper in Your Area Summary: The best thing you can do for your business is create a professional website that is able to present your business in an understandable way so that it can help achieve your business goals. It is paramount to work with a company offering professional website development services as well as search engine optimization services so that your website can do well immediately it gets online. Content: The best thing you can do for your business is create a professional websiteRead MoreTypes Of Search Engine Optimisation1118 Words   |  5 PagesWhat is SEO? SEO stands for search engine optimisation and it is based on getting your website at the top of a search engine for your chosen keywords. What are keywords? Keywords are the actual words or phrases that you would like to attract visitors to your website. So for example, if you were a solicitor in Brighton, your keywords would be: solicitors in Brighton, legal advise Brighton, Brighton legal support and so on. These are phrases (or words) that your target market may key in to find youRead MoreDesigning A Successful Web Advertising And Marketing Strategy Essay1583 Words   |  7 PagesSearch engine marketing providers have increased in significance and there have been a number of traits enveloping the market. Most web optimization corporations are anticipated to know and perceive the algorithms created for serps, but solely few are in a position to crack it with precision. Some sites get extra guests than the others while some fail to get even some guests depending on their online presence. It is the major job of an search engine optimisation specialist to spice up the presenceRead MoreEssay On Search Engine Optimization1286 Words   |  6 PagesSearch Engine Optimization Is Still A Goldmine Yet To Be Full Tapped Long before now, all a company needed was a functional website. Having a website became obsolete and it became necessary to make your website mobile friendly. Now, the world has completely moved towards mobile technology and having a mobile app is the real deal. Any company that is serious to makes sales needs the services of Indian app developers. However, there is a big challenge. App development exploded and right now, thereRead MoreThe Complex World of Search Engines Essay1142 Words   |  5 Pages Search engines are a rather popular in today’s society. Why, one may ask? Search engines provide a way for one to quickly and efficiently find information scattered across the enormous network of servers known as the World Wide Web. Imagine having to search through the millions of websites just to find something as simple as a recipe for a sandwich! While at first the science behind search engines may sound like a foreign language, the GIST of the matter is basically as follows: the search engineRead MoreSearch Engine Optimization ( Seo )1491 Words   |  6 PagesSearch Engine Optimization (SEO) refers to a range of integrated techniques with the goal of securing higher Organic Search rankings (results on the left hand side of the page when one search for a specific keywords on the search engine) on the search engine for keywords/key phrases (Jaegel and Smyth). SEO is the process of affecting the visibility of a website or web page in a search engine’s unpaid results- often referred to as organic results (Wikipedia). According to Rohde, the SEO is a ways

Monday, December 9, 2019

Sales Promotion Techniques free essay sample

There are four key sales promotion techniques that marketing firm use to build inters in a product or increases the sales of a product over a specific period of time. These techniques are discounts and deals, increasing industry visibility, price– based consumer sales promotion and attention– getting consumer sales promotion. This paper will summarize these four key techniques and give real life examples of each technique that marketing firm direct at both trade and consumers. Before we in our in-depth into the different types of promotion, let us determine the difference between the trade and4 consumers.Promotions that are directed toward trade are focused on the channels of which the product will be distributed. For example a trade promotion may be focused at the retail chain Target or Sport Chalet. Promotions that are focused on consumers are directed people like you. To begin we will focus on sales promotion directed toward trade. We will write a custom essay sample on Sales Promotion Techniques or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Discount and Deals The key sales promotions techniques; discount and deals techniques is about lowering the prices or giving a price break to the wholesaler or retailer. The company can do this in two ways, by merchandising allowance or case allowance.Merchandising allowance is giving the retailer or wholesaler money back for in-store advertising. For example, Silkygirl, a cosmetics company will give Watson merchandising allowance if Watson gives the product an entire shelf section. For case allowance is giving the retailer or wholesaler a discount for purchasing the product in bulk. This basically means that the more of the product that the retailer orders the lower the cost per unit is. For example, if Watson only orders 100 bottles of BB Cream from Silkygirl, the retailer or wholesaler may pay RM20 per unit.However, if the retailer or wholesaler desides to purchase 200 bottles of BB cream from Silkygirl, the price may decrease to only RM 15. 90 per unit. This would be an incentive to purchase a large quantity. Increasing Industry Visibility The meaning of increasing industry visibility is very literal. The company in this ways is trying to become more visible in the industry. This technique is used both with trade and consumers Other types of trade sales promotion techniques are trade shows, promotional products, and incentive programs.These promotions techniques increase the visibility of a manufacturer. The technique allows manufacturers to wholesalers and retailers to stay in the mind. With the trade, manufacturers shows the wholesalers and retailers any new products the manufacturers has Promotional products are little gadgets or products with the logo of the manufacturer on the product. These free products can range from coffee mugs, hats, pins, and T-shirts. The manufacturer gives these goodies away to the wholesalers, retailers, and consumers so they will be reminded of who gave them the free stuff.Manufacturers use another sales technique called incentive programs. Incentive programs is where the companies give bonuses our gifts when a sales person sales over the quota amount. An example of this is when a Ford dealership sets a quota of the amount of cars a sales person needs to sell in a month. The sales person needs to sell 10 cars for that month and sells 15 cars. The dealership gives the sales person a bonus of amount of money for the extra car sold. Price-Based Consumer Sales Promotions Others sales promotion techniques are focused toward consumers and they are price-based promotions.The common form of this type of sales promotion are coupons, price deals, refunds, rebates, frequency programs and special bonus packs. Manufacturers use coupons to get consumers to buy their products over the competitors. These coupons encourage the consumer to buy the product because of the dollar or two off coupon the customer fell they are getting a deal. Rebates are a way for the consumer to recover some of the purchase price. For example, you can purchase a Compaq computer for RM 2799 after the RM 200 manufacturer rebate. This sales promotion requires you to mail in the proof of purchase and wait for the RM 200 check, unless it is an instant rebate. A few retailers are starting frequency program or customer loyalty programs. Manufacturers may offer a discount or freed item to customer who stay loyal to their product. For example, One Utama shopping center has a customer rewards program. The consumer receives a point for every RM1 spent in the certain shops. Every 10 points the consumer receives, consumer get RM1 for the parking fees, or customer can purchase certain item when there is an event for it.Besides lowering prices or giving rebates, companies may try to encourage a consumer to purchase a product by offering more of the product at the same price. For example, Dove shampoo may have been in a 10 ounce bottle for RM19. 90, but the company now claims you get 50% more by offering a 15 ounce bottle for the same price. Attention-Getting Consumer Sales Promotions Attention getting consumer sales promotions are use to get the consumer interested in a product and create publicity for the manufacturer.The attention getting consumer sales promotion techniques come in the form of sweepstakes, contests, premiums, samples, point-of-purchase promotions, product/brand placement, and cross promotions. Sweepstakes are bases on a chance of winning the promotion. Magic Mountain offers a sweepstakes for a chance to win two yearly passes. Samuel Adams holds a contest for amateur brewers to come up with a new beer. I am not sure what the winner receives. Premiums also get consumer attention by giving the consumer something when they purchase a specified product. For example, if you buy Aveeno sunscreen, you will receive a free UV protestant lip balm.Samples are small portions of a new product a manufacture is selling. It is also a popular way to stimulate interest. Wal-Mart allows consumers to request different samples online at different times of the month. Another way to get consumer attention is through point-of-purchase promotion. Just like the large Budweiser display mentioned earlier, these displays grab consumer attention. Product placements are way to create publicity. It is where the manufacture places their product in movies or TV shows. For example of product placement is when you see Coke in the American Idol shows.

Sunday, December 1, 2019

Stroop Test Evaluation free essay sample

We need to make an urgent transition to a new pattern of living, one based on simplicity, conservation and restoration. Discussed here is an assessment tool for managing the mental vitality needed for a rapid yet civil transition to sustainable living. If done well, this transition may result, unexpectedly, in improved psychological and social well-being. Raymond De Young School of Natural Resources and Environment University of Michigan, Ann Arbor, MI 48109 October 3, 2013 Cite as: De Young, R. (2013). Using the Stroop effect to test our capacity to direct attention: A tool for navigating urgent transitions. Retrived from http://www. snre. umich. edu/eplab/demos/st0/stroopdesc. html Interview on mental vitality and localization (Radio Ecoshock) CONTEXT: MENTAL VITALITY AND ENVIRONMENTAL STEWARDSHIP Responding to climate disruption, resource limits and energy descent will require dramatic behavior change on a massive scale. The changes we make will need to stick, over a long period of time, since there will be no getting back to normal. We will write a custom essay sample on Stroop Test Evaluation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page We are, in short, confronting a new normal. One implication of this new bio-physical reality is the need for each one of us to become behavioral entrepreneurs. Many new, and newly re-learned, skills will be needed in order for us to respond well to the coming downshift. But none are more central than our ability to cleverly problem-solve, to plan and manage our behavior, and to cope with the emotions resulting from our losing either an affluent lifestyle or the hope that perpetual growth will one day give us such a lifestyle. These abilities needed to respond well to this challenge, all require a mental state called vitality. Unfortunately, this mental resource seems to be in short supply these days. Since burned out people cannot help heal the planet, restoring and managing mental vitality Academic publications Tragedy of the commons Environmental psychology Directed attention Overview of the Localization papers Emerging biophysical limits, and the many consequences of having disrupted the climate, leads to an unmistakable outcome: we soon will consume far fewer resources. Our everyday behaviors, metaphors, institutions and world views are not prepared for this new reality. Fortunately, behavior patterns of long ago, and our adaptive nature,  suggest that we can respond well to this challenge. These papers, published periodically, seek to help people envision a pragmatic response that supports a rapid transition to a psychologically wholesome and durable existence. New book: become preconditions for our civil transition to durable living. The Localization Papers, and the related book The Localization Reader, discuss a framework for this transition. See here for an EcoShock Radio interview (Energy Bulletin, 2012). This transition, urgent as it may well be, will be difficult. The Workshop on Urgent Transitions, a research effort at the University of Michigan, is tasked with: (a) helping people to cope with what may be dramatic, and at times unnerving, behavior change, (b) helping people to plan for, motivate and maintain behavioral resilience and (c) helping communities to pre-familiarize themselves with living well within the limits of local ecosystems. www. snre. umich. edu/eplab/demos/st0/stroopdesc. html Endorsements Press release De Young, R. T. Princen (2012) 1/4 10/14/13 Stroop Effect | Stroop Test De Young, R. T. Princen (2012) The Localization Reader Adapting to the Coming Downshift. The MIT Press. One goal of this research is to help people restore and maintain mental vitality so that they can get on with the task of healing the planet and living in a durable manner. The measures of mental vitality, of which the Stroop test discussed below is one, are a part of this research effort. MIT Press Amazon Amazon. ca Amazon. uk BarnesNoble Powells Crazy Wisdom Nicolas THE STROOP EFFECT To understand the mental process involved in the Stroop effect, look at the following four letters: tree. If you are like most people it is difficult for you not to quickly read the word tree. Most humans are so proficient at reading, at perceiving whole words, that they do not easily notice the individual letters. This is why proofreading is so hard to do. This tendency to quickly perceive words is used in testing for the Stroop effect. The Stroop effect (sometimes called the Stroop test) is an outcome of our mental (attentional) vitality and flexibility. The effect is related to the ability of most people to read words more quickly  and automatically than they can name colors. If a word is displayed in a color different from the color it actually names; for example, if the word green is written in blue ink (as shown in the figure to the left) then we have a hard time noticing the blue ink. In this instance, even when asked to name the color of the ink, we tend to say the name the word represents. Dissertation published in 1935. Current research on the Stroop effect emphasizes the interference that automatic processing of words has on the more mentally effortful task of just naming the ink color. The task of making an appropriate response when given two conflicting signals has tentatively been located in a part of the brain called the anterior cingulate. This is a region that lies between the right and left halves of the frontal portion of the brain. It is involved in a wide range of cognitive processes. Although the functions of the anterior cingulate are very  complex, broadly speaking it acts as a conduit between lower, somewhat more impulse-driven brain regions and higher, somewhat more thought-driven behaviors. The Stroop effects sensitivity to changes in brain function may be related to its association with the anterior cingulate. THE ROLE OF DIRECTED ATTENTION The cognitive mechanism at work in this process is called directed attention. This mental resource is used to manage our thoughts by inhibiting one response in order to say or do something else. www. snre. umich. edu/eplab/demos/st0/stroopdesc. html 2/4  10/14/13 Stroop Effect | Stroop Test something else. The capacity to direct attention is a foundational mental resource that allows us to voluntarily manage the focus of our thoughts. It is useful in our effort to remain effective, productive, clearheaded and helpful. We can use it to inhibit the power of certain features of the immediate physical and social environment, as well as internal distractions, so as to allow consideration of less salient but nonetheless valued information. Directed attention allows for a variety of prosocial and proenvironmental behaviors. It permits us to pursue important goals despite interesting competition in the immediate setting, to help others despite our own unmet needs, and to resist temptation so that we can remain devoted to a larger concern. In short, the capacity to direct attention is an essential resource for achieving both civility and environmental stewardship. FATIGUING THE CAPACITY TO DIRECT ATTENTION Research indicates that directed attention is a scarce and finite mental resource. When placed under continual demand, our ability to direct the focus of our thoughts tires, resulting in a condition called directed attention fatigue (DAF). This condition reduces our overall mental effectiveness and makes consideration of abstract concepts and long-term goals difficult, at best. SOME CONSEQUENCES OF DIRECTED ATTENTION FATIGUE DAF causes irritability and impulsivity that results in thoughtless and regrettable behavior, impatience that has us making poor decisions, and distractibility that allows the immediate environment to have a greatly magnified effect on our decisions. By dramatically reducing the ability to plan and monitor our behavior, directed attention fatigue makes both proenvironmental and pro-social behavior much less likely. These methods share the same basic procedure. A paper version of the Stroop task involves showing words that are the names of colors in the participants native language (for an English language version see Stroop test image here and other images here and here). The letters making up each word are printed in a color of ink different from the color name the word represents. You are asked to quickly respond with the color ink you see, and inhibit the printed word. It turns out that this is much harder than it sounds and research documents lower scores with increased directed attention fatigue.